Other herbs that are often available in the fresh department include coriander, rosemary, dill, thyme, sage, oregano, tarragon, leaf celery and occasionally marjoram and chervil. Basil is typically used in Italian dishes and pesto. Basil is the most popular culinary fresh herb in Europe, making up between 60 and 75 percent of the total consumption. The most popular fresh herbs in Europe are basil, chives, mint and parsley. Each region, segment and occasion has its own characteristics in demand and you can find opportunities for both mainstream and niche fresh herbs. Know what your buyer is ready to pay and compare your product and air-freight prices with other countries.Įurope has potential for a wide variety of fresh herbsĬonsumers for fresh herbs in Europe are diverse.
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